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It’s simple. A good insurance company educates, advocates, and provides value. A good insurance company invests in you. They do this by making sure they have a team filled with great agents who are available and knowledgeable. Good insurance companies figure out who their target audience is, determine where that audience will be, and create content that is valuable. Taking the extra time and effort to provide corporate video and blog content that educates you is not done by every insurance company.
Great Team = Good Insurance Company
This starts with having a great team. A good insurance company that has a group of reliable and knowledgeable agents is the beginning. Is your agent available more times than none? When you had a claim, did your agent make your problem their problem by making it a priority? These are all questions you need to be asking yourself when it comes around to renew your policy. Find out what everyone should do before renewing their insurance policy. A good insurance company will be available when you need them. Everyone wants to speak to a human being versus an automated voice message that puts you on hold indefinitely. They will have people readily accessible when you call, file a claim, or have a question.
Availability + Knowledge = Awesome Insurance Agent
A great complement to an agent’s availability is their knowledge. A knowledgeable agent finds you a policy that protects you when you file a claim. This is done by truly understanding the client’s needs and then determining which policy limits are necessary. A great insurance agent walks you through your policy so there are no surprises when you file a claim. Click here to learn how to find the best insurance agent.
The internet has changed the game of how people view insurance. People can go online and find the cheapest policy. This can be very dangerous as these cheap policies are more likely not to cover you when you need them the most. This can all be done online with out interaction with an agent. See why you should always go through an insurance agent when buying a policy.
An online quoting system does not offer suggestions like an insurance agent would. Understanding specific exclusions and terminology paired with the knowledge of all policy types exemplifies a higher level of thinking and dedication of a great insurance agent. For example, a great insurance agent would strongly recommend an inland marine policy for a distribution company that ships a multitude of product to different locations around the world. This can be easily overlooked when an insurance policy is bought online with no interaction with an agent. A knowledgeable agent is aware of all potential risk and makes sure you and your company are covered.
What about your current insurance company’s online presence?
A good insurance company invests in a great team of agents and online marketing. Statisitcs show the more that insurance companies invest in marketing the more they will get in return and ultimately become more successful. Type in your current insurance company. Are they easy to find? Do they have a presence on social media platforms? Are they constantly publishing valuable content? The answers to all these questions come back to the concept of how much does your insurance company invest in marketing and the ability to keep up with technology.
An easy way to see if your insurance company invests in online marketing is done by looking at their website, social media accounts, and content. Is there website mobile friendly? Are they active on social media? Does the website and social media accounts stay updated with relevant content? If the answer is yes to all of these, then they are staying up to date. Use this Google Mobile Friendly Test to see if your insurance company is mobile friendly.
Do you follow your insurance company on Facebook or Twitter? Is it worth it? A great social media account makes it worth your time by bringing you value. Check out our Facebook Business Page to see if we provide value in our posts. An insurance company investing in consistent, original content across all social media platforms is one way to go above and beyond for current clients. This is another great way to tell a good insurance company from a bad one.
Good insurance companies invest in great original content. They have great blogs and videos that depict what insurance services they are capable of providing. Check out our company video that sums up why we are a Cleveland Insurance Agency that has been in business since 1849.
Earlier Establishment the Better
Finally, how long has your current insurance company been established? If a company has longevity, they are able to pay claims. The ability to pay claims while continuing to grow proves an insurance company is effectively covering its clients. That is why The Brooks & Stafford Company is considered an elite Cleveland Insurance Agency as they have been around since 1849.
Find a Good Insurance Company and Share the Love
Do not find yourself with an agent or company that provides you with a policy that does not protect the things you love. Find an agent that is available when you need them. Find a good insurance company that provides you with updates on trends within the industry, tips to saving money on auto insurance and home insurance, or how to navigate through your insurance policy.
If you are fortunate to find one of these, spread the word. Refer your friends and family. Write a review. Rate their Facebook page. Go to sleep with a peace of mind because you and your loved ones are protected.